Persona International's Honoring The Masters Awards in Human Resources Development and Management Industry

OVERVIEW

When we set goals for ourselves, we exert our maximum effort in order to achieve them. When we achieve them, we feel rewarded and we feel that our effort was worthwhile. Yet, when our achievement is recognized by people who surround us, we have the pride to stand up and say that we have honorably achieved our goals. Hence, we Persona International took the initial step to recognize those who have exerted their maximum efforts; we call this event, “Honoring the Masters”. For these people have inspired us , they are our role models and they are the benchmark in our Human Resources Development and Management Industry

The Award for Best Practice:

Criteria Of Choice

Creating and maintaining the most updated Human Resources Development system

Using entreprenerial unprecedented methodologies

Extraordinary Management of the training function

Follow-up and building up on the provided solutions

Using Most updated learning resources and tools

AND THE AWARD GOES TO

MOBINIL

The Mission of Mobinil focuses on its customers and employees. It is “To maintain our position as the leading mobile service provider in Egypt, providing the best quality service to our customers, the best working environment for our employees, top value for our shareholders and proudly contributing to the development of our community.”

Mobinil is committed to provide the best working environment for over 2000 employees. They offer an open, challenging and dynamic environment with opportunities of growth not to be found by any other employer in the region. When you are reaching for excellence, you have to build a foundation of excellence.

by:

The Award is received by;

MS. Audette Hanna

VP, Human Resources & Administration

Audette Hanna was appointed as VP, Human Resources & Administration in May, 2006. Ms. Hanna joined Mobinil as Human Resources Director in October 1998. Since then, she has made quite many accomplishments in the fields of recruitment and selection, compensation and benefits, training and development, employee relations, and medical benefits.

Ms. Hanna started her career in 1991 as a researcher in one of Egypt's fine consulting firms, the Middle East Advisory Group, focusing on multinational companies working in the fields of manufacturing, pharmaceutical, hi-tech, construction, financial services and telecommunications.

Ms. Hanna worked for five years as a consultant with the same firm, handling a larger base of clients, diagnosing and overcoming their organizational difficulties. She was also engaged in implementing new HR systems and techniques assisting in making the transition from personnel to Human Resources Management.

In 1996, Ms. Hanna joined PepsiCo as a Compensation and Benefits Manager; her responsibilities were setting compensation strategies and arranging the start-up of a new subsidiary. In 1997 she joined the Orascom Group as a Human Resources Manager responsible for building up the HR infrastructure of 43 member companies with 16 K employees. Ms. Hanna acted as an advisor to the group chairman on HR issues, one major responsibility was represent Orascom Group within Mobinil as one of Orascom's major investments.

Ms. Hanna earned several postgraduate Diplomas in HR and Personnel Management from the American University in Cairo; she also holds a Bachelors of Commerce degree from Cairo University, Egypt.

The Award for Training and People-Development Services:

CRITERIA OF CHOICE

· Sustainable provision of quality Training programs for at least five years

· Sustainable Learning Instrument

· Investments in upgrading , acquiring and creating customized Training and Development Programs

· Serving the Society is first priority

· A clear sense of Vision and Mission demonstrated in constantly exercising them

· Servicing diversified spectrum of people from fresh graduates to senior level managers

AND THE AWARD GOES TO

Future Generation Foundation “FGF”

As quoted by FGF’s Chairman Mr. Gamal Mubarak: “Egypt has been on the path of economic reform for more than a decade now. The simpler hurdles have been cleared, and today, with the global arena becoming tougher than ever, we must grapple seriously with the more complex, long-term challenges of building a competitive economy.

Creating a liberalized, efficient economy requires every developing country not only to make the best use of its materials resources, but also even more importantly, to nurture a pool of highly motivated and thoroughly trained human capital. Highly skilled managers employees are the backbone of strong economy.

The Future Generation Foundation (FGF) was established precisely to address these areas in the development of Egypts economy and society. With this foundation as a platform, government institutions and private corporations can work together in innovative ways to provide everyone from recent graduates to middle managers and even executives the skills necessary to compete in the global marketplace. In the years ahead of us, these goals are sure to gain greater urgency.

Through your generosity and support as a sponsor of (FGF)s activities , you are directly supporting the training of more than 30,000 recent graduates of Egyptian universities, including many from economically, under privileged backgrounds. These young people represent the hope, and the potential, for future prosperity, and with our help, they can be prepared to enter the marketplace ready to meet the standards of any international organization.

Egypt’ s youth is its future. In my view, there can be no better way for us, as engaged and responsible citizens, to contribute to economic growth than to help prepare young people for success. By showing our support for future generations, we are voting for a more peaceful and prosperous future.”

In November 1998, several leading figures in Egypt‘s private sector realized a need to develop the country’s business culture so that Egypt could compete in an increasingly sophisticated global economic arena. They founded the Future Generation Foundation (FGF), a nonprofit organization, with the aim of bolstering Egypt’s bold strategy for achieving sustainable economic growth through global competition by helping to create a tech-oriented and skilled workforce that could confront the needs of the new century.

FGF is looking to transform the culture of the private sector and reorient it to international norms of excellence and achievement. This will require inculcating new modes of workplace operation, updating and reengineering existing systems, and adopting new technologies. FGF targets human resources at all corporate levels, from executive to middle management to junior executives and recent graduates, in an effort to build and support modern and effective management institutions and practices.

Mission

FGF’s mission is to contribute to Egypt’s economic growth and global competitiveness efforts by enhancing workforce performance through high quality, practical, state-of-the-art human resources development activities in accordance with the business community evolving needs".

Vision

FGF is helping in upgrading local corporate culture. With a private sector driven economy, this will translate into greater fiscal well-being for the nation at large, a leading role in the regional economy, and a strong position on the global market.

FGF demonstrated its diversified services clusters by establishing Three Academies:

· Youth Academy

· Communication and Information Technology Academy

· The Center for Executive excellence

The award is received by:

Mohamed Farouk

Hafeez- Secretary General and Board Member

Mr. Farouk's key achievements

Mr.

Mohamed Farouk

Hafeez is a man with countless accomplishments in a variety of areas in the arena of people development, specifically human resource management and management development. Mr. Hafeez formula for success lies in his passion for human capital development, his commitment to the highest level of excellence and his leadership and management style. He began his career at Americana Group in 1983, in the HR & Training Division as a Training Director for Hardee's food system, part of a team of 6 HR & Training Managers. After 20 years, he is now the Group Executive Vice President- HR & Training, managing more than 120 HR & Training Managers responsible for more than 30,000 employees working under the wide umbrella of Americana Group. His key achievements speak volumes within Americana Group. He established the first regional training center in the UAE in 1984 to support the company's penetration plan in order to ensure the continuous development of required talents. He introduced the wide array of HR functions in both the restaurants & manufacturing divisions. He successfully proved how HR & training could fruitfully & lucratively benefit the operations side of the coin in terms of profitability for the business. He well deservedly earned a pivotal seat on the round table of executive committee, where short and long term plans and strategic directions are crafted for Americana Group.

On another side, Mr. Hafeez is a founder, secretary general, board member, and key player, since its inception, of the leading non profit organization for human resources development and job creation in Egypt; the Future Generation Foundation (FGF). He successfully managed to strike deals with top notch universities and educational institutions to make available high quality executive education, for people occupying senior and junior management positions to further develop and refine their competencies. He also was able to address one of the major challenges faced by the market when recruiting fresh graduates; their lack of adequate skills.

The Award for Personal Achievement:

CRITERIA OF CHOICE

Technical skills are not the main criteria in choosing the Award for Personal Achievement. Masters are honored for their Innovation, Leadership and Achievements in their jobs, life, community, and in their country. They have the right ability to ensure the right resources, skills and competencies to deliver services tomorrow and into the future that have identified.

These include:

• Skills shortages

• Labor market trends

• Changes in the external labor environment

• Increased need to enhance workforce diversity

• Positioning the organization for the future

• Aligning resources to meet business delivery requirements.

They also have the ability to minimize skills shortages particularly at middle and senior management levels

• Retain ‘public sector knowledge’

• Provide a system to ensure effective succession management

• Assisting and creating a flexible responsive workforce

• Maximize the return on investment in human capital,

• Increase productivity and efficiency

• Respond to ageing employee’s needs and make the transition to retirement easier.

They also, reinforce a culture of knowledge sharing, learning and development provides the opportunity for young people to learn new skills.

Supporting employees to live and work in the regions

• Developing initiatives around its ageing workforce profile

• Providing a workplace that is flexible and family friendly and supportive

• Facilitating an environment that supports learning and development

• Empowering managers to recognize the commitment of employees

• Encouraging innovation

• Providing competitive, fair and sustainable remuneration

• Building relationships with the community

AND THE AWARD GOES TO:

Mr. Bashar Al Safadi

Biography

Bashar combines over 25 years of experience as an engineer with extensive involvement in management, training and facilitation. Following his graduation in 1981, he began his career as a field engineer with Schlumberger, a leading multinational Oil Field Services company. With his dynamic personality, thirst for knowledge, and a flair for imparting it, he had all the makings of a gifted trainer and facilitator.

After three years of fieldwork he was assigned as an instructor at the regional Schlumberger training center. His strong leadership and interpersonal skills soon singled him out for the management of several field locations in the Middle East and South America. In February 1992, he reached a staff position of at the Schlumberger Wireline and Testing Services Middle East headquarters, in charge of personnel policies, the supervision of payroll and deferred benefits, the transfer of engineers and middle management and the recruitment of field technicians. Concurrently, he held the position of Regional Training and Development Coordinator and was responsible for organizing training courses and seminars for engineers and middle management. In December 95, he returned to Egypt and joined Environmental Quality International (EQI) http://www.eqi.com.eg as the Director of the Environmental Management and Design Department. During that time he was in charge of coordinating the company's environmental projects concerning water and wastewater treatment, air pollution, solid waste management, environmental impact assessment and Sustainable Development Tourism. In June 97 he co-founded the Microstate Corporation [Fairfax/Virginia USA] and established Microstate Mideast Ltd. in Egypt. Microstate.com pioneered Internet based publishing and destination marketing for small states. Microstate developed a Java based web-authoring tool and was heavily involved in the development of dynamic database driven web sites for the Internet and enterprise-wide Intranets/Extranets. Microstate "folded" in June 2001.

In May 98, Bashar co-founded Global Management Services "GMS" a personnel services company. GMS provides recruitment, personnel outsourcing and management consultancy services to national and multinational companies in Egypt and the Middle East. In 1998 he attended several Train the Trainer courses and was subsequently qualified as a Master Trainer. Concurrently, he was actively delivering training programs in Egypt and the U.A.E. In December 1999, he established Omni Services to deliver training, consulting and workshop facilitation services.

Since his return to Egypt, Bashar has had engagements with several reputable clients such as Schlumberger, Novartis, mobiNil, Ericsson, HP, BP Amoco, UGDC [a Bp/IEOC and Gasco joint venture], Nestle, Care™ International, Allianz, Amiral, Aramex and Cemex. Also, the United States Agency for International Development USAID; the European Union Industrial Modernization Project "IMP" and Trade Enhancement Project “TEP-A”, the Fulbright Education Center and the Ministry of industry, the British Embassy and Council. In addition he has been asked on several occasions to speak on topics related to “Leadership”, "The Power of The Human Mind" and "Stress Management".

Bashar’s organizational development approaches have proved successful locally in the Middle East, and internationally in Europe, the Far East and South America.

Bashar is multi-lingual. He is married with two children and currently lives in Egypt.

Mr. Khaled Habib

Corporate HR Director at AMER Group+ Professor of Marketing Arab Academy-MBA,

Managing Director Key Opinion Business Consultants.

Originally graduated from the Faculty of engineering, Cairo University, Khaled aggressively pursued the Sales and Marketing fields, reaching the level of Marketing Director and leading several local Egyptian Firms to market leadership in terms of revenues, market share and brand equities. With a growing reputation as a practitioner, he actively joined the consulting field, where he successfully designed and implemented over 40 full restructuring and transformation projects in a variety of local, international, private and ex-public sector firms. He then went on to establish the Vodafone Training Academy, as part of his role as Senior HR Manager-Training and Development in Vodafone Egypt. Next, he led the HR Function in Pfizer Pharmaceuticals for the Middle East region, where he masterminded and implemented major change initiatives, including region-wide acquisitions and restructuring projects.

His Achievements;

IN Organization Development/Business Planning:

In business planning, organizational development and restructuring, he successfully handled over 50 restructuring projects for local, international and privatized companies in Egypt, Certified Management Consultants {IMC-UK}

In Organization Culture:

His success stories in roll out and consolidation of new Vision and Values are numerous and in several multi-nationals, change management programs in Vodafone as well as Pfizer, successful planning and implementation of regional mergers/acquisitions in the Middle East Markets

In Talent Management:

His extensive ability was demonstrated in developing and implementing a variety of tailored recruitment and selection systems, talent identification, management development and succession planning programs

IN Training & Development:

He is a quality management instructor and training, with over 600 training days delivered in Egypt, Saudi Arabia and Kuwait, in the areas of Human Resources, Management Skills, Change Management, Strategic Management, Customer Service, Marketing Communication and Consumer Behavior, a certified instructor for the American Management Association

In Human Resources Operations:

He has experience in development and implementation of tailored Policies and Procedures for Egyptian and Middle Eastern Markets, development of HRIS, payroll administration as well as personnel and administration systems, success stories in aging firms with thousands of employees.

In Leadership/Global Exposure:

He has colorful experiences in leading organization of varying size and employee profiles, both production and service-based, playing leading roles in global projects and heading senior business projects in several multinationals, a permanent key player in decision support/influence teams. A strong and persistent driving force to achieve, further enhanced by passion in every activity handled.

In Regional Involvement:

He successful worked in management of businesses across the Middle East, establishing HR functions, developing teams and organizations, policies and procedures

Khaled Habib’s Specialties:

All HR and strategic management Areas, business consulting, training and development, PR and media planning, communication

Khaled Habib’s Is also:

Professor of Management and Marketing at the Arab Academy { MBA and Diploma Students}, lecturing in the areas of Marketing Management, Consumer Behavior, Integrated Marketing Communication & HR Management - Presenter of Several radio and TV shows in English - Extensive Travel, reading and sport activities

-Member of the Egyptian Human Resources Management Association
-Member of the Institute of Management Consulting{UK}, as a Certified Management Consultant
Founding member of the Egyptian Management Consultants Association

- Winner of the silver medal in the largest Radio show competition worldwide {The Grand Prix} in 1998